Company history

The history of a company which also lived in the future back in the day.

If you want to go far, it’s best if you know where you’re going. At Wünsche, we have always recognised early on which path will lead us in the direction of intelligent growth. The move to the open-minded city of Hamburg is evidence of the first step we took in opening up business worldwide. Ever since then, we have always been ready for positive change at the right time.

Whether we tapped into new business fields, new logistics opportunities and competencies or new regions – the growth of the Wünsche Group has also always been an evolution. The future waits for no one – that’s why we feel so much at home in it.

1934 Founding of the grain and feed company Ludwig Wünsche & Co. in Halle (Saale), Germany
1949 Move of headquarters to Hamburg, Germany
1959 Now counting 20 employees, entry into the food trade, Wolf Jürgen Wünsche enters the company
1960s Development of the tinned food division, internationalisation of the company
1970s Non-food products such as traditional consumer goods, technical devices and leisure fashion complement the portfolio
1982 Development of the Consumer division
1983 Opening of the office in Shanghai
1989 Flotation of the Wünsche AG
1992 Dario, Vinnen and Wünsche Food leave the corporation
1995 Development of the Fashion division
1998 Founding of the Electronics division
2011 Expansion into the USA
2012 Founding of the E-commerce division
2016 More than 1,000 employees, over 25 operating companies at 35 locations worldwide